Career opportunities in Digital Marketing

Introduction

Career opportunities in Digital Marketing are evident on today’s top job lists. Digital marketing is a branch of marketing that employs a range of techniques and tools to build sales, brand recognition, and brand loyalty. Content production, email marketing, social media marketing, SEO, and other strategies can all be used in digital marketing. These methods establish brand identity, and create connections with customers. For profitable and sustainable results, a digital marketer’s primary duty is to communicate with consumers and potential customers in an effective manner.

The Demand for Digital marketing

LinkedIn reported that a “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. It goes ahead to state that the most demanded experiences include social media, content strategy, SEO, analytics, and more. Statista reports that the digital marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. 

In Cameroon, the use of the internet has kept increasing in the past years, with the number of internet users hitting 12.89 . billion in 2023, as reported by Dataportal. This has made businesses and brands shift their practices and transactions more toward the online space. Statista projects the growth of digital advertising in Cameroon to grow by 6.26% (2024-2028), resulting in a market volume of US$105.8m in 2028.

Careers in Digital Marketing

Digital marketing careers cut through a wide variety of options. Many big brands and companies employ search engine optimization (SEO) specialists, social media managers, copywriters, and other digital marketing professionals. In addition, digital marketing careers can be practiced without geographical limitations, giving them a wider range of opportunities. 

If you are looking at taking a career in digital marketing or are already a professional in the field, below are the most in demand and highly paid skills in digital marketing for which you can explore

1. Email Marketing

Email marketing is the practice of sending bulk messages to a group of people for multiple reasons, like education, commercials, announcements, and more. In a marketing sense, groups of people could be potential customers or customers. Marketing emails are sent to lists of customers and prospects to create awareness on products and services, audience engagement, and sales. The email marketing expert has the responsibility to craft the right content and target the right audience for ROI. 

Average salary for Email Marketing Manager: $65,834

2. Search Engine Optimization (SEO)

Search engine optimization is a high-demand skill in digital marketing. Its practices are vital for content visibility as all content is written for targeted people to read. Skills sets needed for SEO include keyword research, SEO manager, link building, on-page optimization, and others. These skills are carried out in an interrelated manner to maximize online traffic.

Average salary for SEO Manager: $62,621

3. Copywriting

Writing is very important in digital marketing because marketing is all about communication. Copywriting is the art of crafting interesting content that readers understand and can take action with respect to. It extends to creating keyword-rich messages that are relatable with the target audience.

A copywriter writes relevant information using useful keywords and produces a wide range of content, including taglines, product descriptions, emails, ads, and more. They also create content like direct mail and video scripts. The main objective of a copywriter is to produce content that stands out from the others. Copywriters obviously need a strong writing background, but beyond that, they must be creative and think outside the box. 

Average salary for Copywriter: $58,465

4. Content Writing

Many people have difficulties in differentiating a copywriter from a content writer. A content writer is someone who creates valuable content that engages and informs an audience for different purposes while a copywriter is responsible for crafting effective copy which could be text on your display and advertising pages like the website, emails, billboards, digital ads, and more. It might be challenging for many people to distinguish between a copywriter and a content writer. A content writer is a person who produces informative and engaging content for various audiences, whereas a copywriter is in charge of creating compelling copy for things like emails, billboards, digital ads, and display and advertising pages on your website. Lengthy content is the specialty of content writers; it draws visitors to a company website and nurtures them over the course of the sales cycle. More examples of content created by content writers include ebooks, blog posts, policy briefs, concept notes which prompts the readers to return for more. 

Average salary for Content Manager: $56,779

5. Social Media Marketing

Social media has in recent years imposed its importance which is very evident in the digital marketing practice. Social media managers use various strategies to promote brands on networks like Facebook, Twitter, Instagram, and LinkedIn and others. Responsibilities extend to responding to messages and educating the audience on the values, solutions and offers businesses are offering.

To reach the target individuals, social media managers create images, videos, and marketing plans in addition to investigating audience trends. Building communities is a necessary skill.

Average salary for Social Media Marketer: $50,473

6. Advertising

An advertisers’ main role is to pair the right audience with the right products. They build relationships with media brands to determine what types of content will work best for each outlet and negotiate rates and terms that appeal to both parties. Digital advertising requires high creative skills and has a high demand in digital marketing. 

Average salary for Digital Advertising Specialist: $51,272

Other complementing skills for a digital marker include communication, budgeting, negotiation, planning and execution, and adaptation

Why Choose a Digital Marketing Career? -Career opportunities in Digital Marketing

• Remote job opportunities
• High in demand skills
• Room for creativity and growth
• Competitive salaries
• Diverse skills  for specialization    

Digital Marketing Career Training at Yanco Inc Ltd

Our flexible and hybrid career training program in digital marketing adheres to international standards and will provide you with the most recent industry trends and practices. You will be trained by industry-certified tutors and will learn from our projects. We complement our courses with vital courses like team building, work-life balance, personal growth, and more to ensure a 360-degree professional experience.

After 3 months, you will be given a certificate, exposed to job boards, and an opportunity to do a 3-month professional internship at Yanco Inc. as well.

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